ICG is committed to growing our clients’ businesses by aligning all marketing programs with measurable goals. Our proven three-step process—Identify, Create, Grow—ensures that every client receives a customized roadmap to maximize ROI, enhance brand impact, and achieve sustainable long-term growth.
NEW OPPORTUNITIES
ICG develops a comprehensive 360-degree GrowthPlan™ that aligns client goals with strategic, data-driven solutions to maximize ROI and deliver measurable results.
ICG partners with clients to craft cost-effective, high-impact campaigns that highlight core benefits, utilizing disruptive communications and producing essential assets, tools,
and solutions.
ICG provides ongoing collaboration, offering lead generation, marketing consulting, and optimization services to drive sustainable, long-term growth.
ICG develops a comprehensive 360-degree GrowthPlan™ that aligns client goals with strategic, data-driven solutions to maximize ROI and deliver measurable results.
ICG partners with clients to craft cost-effective, high-impact campaigns that highlight core benefits, utilizing disruptive communications and producing essential assets, tools, and solutions.
ICG provides ongoing collaboration, offering lead generation, marketing consulting, and optimization services to drive sustainable, long-term growth.
ICG’s GrowthPlan™ is built on a foundation of deep market insights, clear messaging, and a structured growth roadmap. By uncovering client and competitive insights, refining core positioning, and implementing data-driven marketing strategies, we help clients achieve sustainable, measurable success and create a positive marketing ROI.
ICG leverages a “5Cs” framework to develop a deep understanding of market dynamics, customer behavior, and growth opportunities:
ICG provides flexible strategic marketing and consulting services, including fractional CMO leadership, tailored marketing strategies, and in-depth competitive research to identify growth opportunities. Our proven new product and service launch programs have driven triple-digit revenue growth for numerous small businesses, ensuring successful market entry and long-term scalability.
ICG delivers a full suite of marketing services, including digital advertising, web development, video production, and trade show support. Our expertise extends to print and radio ads, social media management, copywriting, logo and graphic design, organic search optimization, direct mail campaigns, and comprehensive lead generation, nurturing, and conversion strategies.
Our track record includes helping multiple clients achieve triple-digit revenue increases within 1-3 years. Backed by a team of seasoned subject matter experts with deep industry expertise, we provide cost-effective solutions designed to maximize budgets and enhance marketing ROI, all while maintaining a strong commitment to collaboration and excellence.
A family-owned manufacturing company relied on a single sales channel for over 90% of its revenue. However, as the industry evolved, concerns grew that this channel might soon become obsolete.
Solution: ICG Marketing conducted a thorough market evaluation and identified a significant opportunity to expand into a large, established, stable alternative sales channel. We repositioned the product line to align with the needs of this new customer base and developed a strategic go-to-market plan.
Results: The successful launch generated $2 million in first-year sales, with commitments for over $6 million within 24 months. This strategic shift not only mitigated risk but also positioned the company for long-term stability and growth in a rapidly changing market.
An independent medical device manufacturer developed a breakthrough technology with the potential to revolutionize healthcare. However, they faced significant challenges in distribution and market penetration, competing against three dominant global organizations.
Solution: ICG Marketing developed a comprehensive brand and business strategy that highlighted the technology’s unique benefits for healthcare providers, caregivers, patients, and key distributors. We introduced a new product line, secured national distribution agreements, and implemented a targeted sales strategy.
Results: Within three years, the company achieved over $4 million in sales, successfully establishing itself in a highly competitive industry.
A privately held consumer products and retail company faced declining in-store sales year after year while struggling to gain traction in e-commerce.
Solution: ICG Marketing conducted a comprehensive analysis of marketing investments, performance metrics, customer insights, and sales data. We immediately implemented cost-saving measures, reducing marketing expenses by one-third while simultaneously increasing e-commerce revenue by 250%.
Results: Through further optimization and product strategy enhancements, we successfully grew online revenue to surpass total in-store sales, positioning the company for their ultimate goal - a profitable exit strategy via acquisition by private equity.
Joey Iazzetto is a strategic growth leader and marketing executive with a strong track record of driving revenue growth and business transformation across multiple industries. He has extensive experience in brand strategy, market expansion, and executive leadership, having served in high-profile roles such as Chief Marketing Officer at C. Cretors & Company, Vice President of Marketing at ARPwave and Fortis Medical Products, and National Chairman at Marketing Executives Networking Group (MENG).
As the Co-Founder of UniCom Marketing Group, Joey built a successful marketing agency, growing annual revenue to over $12 million before its acquisition. He later founded ICG Marketing, where he serves as Chief Growth Officer, leading growth strategies as an Interim CMO and VP of Marketing for companies in manufacturing, consumer goods, healthcare, and technology.
Joey holds a Bachelor of Arts from Cornell College and postgraduate certifications from Kellogg School of Management at Northwestern University and the University of Chicago Booth School of Business.
He has also been recognized with multiple industry awards, including the Jack Welch Award from GE Capital and several Edison awards. Joey has been a member of Vistage Worldwide, was the National Chairman of MENG (now part of The American Marketing Association), and served on the Board of Directors for A Special Wish Foundation and Heartland Blood Centers (now Versiti).
The ICG team has pioneered several industry-first innovations and lead successful marketing programs across leading global organizations, including:
ICG rebranded a historic Midwestern event as The Great American Dog Show, developing a comprehensive marketing strategy to attract sponsors and attendees. Our approach seamlessly integrated traditional, digital, and experiential marketing solutions. Additionally, ICG produced a unique network television special that aired on CBS, elevating the event’s national visibility.
Discover how ICG can help IDENTIFY new opportunities and Create
cost-effective solutions to GROW your revenue and profits.
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